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By Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

This complete booklet is designed to function a chief textual content for the advertisements administration path that follows the extra common rules of ads direction. it could actually stand on my own, or, for teachers preferring a case-based procedure, it may be followed including "Cases in advertisements administration" (978-0-7656-2261-7) through an identical authors. "Advertising administration" covers an entire diversity of themes for a semester-long direction, together with monetary administration, enterprise making plans, strategic making plans, budgeting, human source administration, ethics, and coping with switch. there's even a distinct part on 'managing your self' and your individual occupation in ads. The textual content comprises ample figures, tables, and sidebars, and every bankruptcy concludes with beneficial studying ambitions, summaries, dialogue questions, and extra resources.

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Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe


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